Salesforce for Marketers: Award-Winning Yet Far From Perfect
Salesforce positions itself as the world’s leading CRM and marketing automation platform (MAP), and its accolades certainly support that claim. But when this is the “best in the industry,” why are marketers like us still facing fundamental issues? Over the past few months (and years), Salesforce has accumulated an impressive list of industry recognitions. From […]
Cross-Functional Marketing: Aligning Teams for Greater Impact
In today’s rapidly evolving digital landscape, cross-functional marketing has become more than a strategic advantage—it’s a critical driver of organizational success. As businesses undergo sweeping changes to adapt to new technologies and evolving customer expectations, they must master the art of creative strategy while harnessing the science of data-driven insights. Achieving this balance requires integrating […]
CRM Support in Decline: How Big Platforms Are Letting Teams Down
If you’ve ever wrapped up a support call with Salesforce Marketing Cloud Account Engagement formerly (Pardot) or HubSpot feeling like you’ve just fought a losing battle—and ended up with a migraine for your efforts—you’re not alone. For years, these platforms have set the standard for what CRM and Marketing Automation Platform (MAP) tools can do. […]
Redesign Delivered: A Fraction of the Cost, 3x Faster Than the Competition
The Challenge In October a client approached me with a proposal they’d received for a full website redesign. The bid was staggering: roughly six figures and a timeline of nearly one year to complete. While extensive projects can sometimes justify high costs and long durations, this timeline seemed unnecessarily inflated. Short of building a fully […]
