Daggett Consulting Co.: Social & Paid Media Article Archive

Stop Burning Budget: Your Paid Media Budget Deserves a Better Strategy

Stop Burning Budget: Your Paid Media Budget Deserves a Better Strategy

Too many SMBs think of paid media as an expense. We think of it as a multiplier. When done right, it accelerates growth without overextending your team or your budget. But it only works when the creative is strong, the metrics are clear, and the strategy reflects how your audience actually makes decisions.

You Don’t Need to Be Everywhere: Social Media Advice in 2025

You Don’t Need to Be Everywhere: Social Media Advice in 2025

Social media isn’t a checklist—it’s a channel for connection. For SMBs, success doesn’t come from volume. It comes from showing up with intention, being consistent on the right platforms, and giving people something worth engaging with.

How Much Should You Really Be Spending on Ads?

How Much Should You Really Be Spending on Ads?

A lot of small business ad campaigns fail because they’re underfunded from the start. Not because the targeting was off or the creative was bad—but because the math just didn’t add up. We’d rather help you set a smart budget, track real results, and adjust as we go—than waste time (and money) on clicks that don’t count.