AI Can’t Write Your Brand Story (But It Can Help You Tell It Better)

AI Can’t Write Your Brand Story (But It Can Help You Tell It Better)

Content is faster, more fragmented, and more competitive than ever. But the brands that win won’t be the ones that churn out AI-generated noise or chase every viral trend. They’ll be the ones who show up clearly, consistently, and honestly—with stories that reflect real experiences and value. At Daggett Consulting Co., we use AI to enhance, not replace. We believe in visiting our clients, knowing

AI Search Is Rising. Here’s How to Adjust

AI Search Is Rising. Here’s How to Adjust

We help businesses write content that works across search, not just for clicks, but for credibility and conversions.

Prompting Matters: Understanding Image Generation After the Latest Update

Prompting Matters: Understanding Image Generation After the Latest Update

The evolution of generative AI continues to accelerate, and with each new update, the way users interact with these models becomes increasingly nuanced. The latest changes to image generation systems highlight a key development: prompting is no longer just a tool—it is a strategic interface.

Stop Burning Budget: Your Paid Media Budget Deserves a Better Strategy

Stop Burning Budget: Your Paid Media Budget Deserves a Better Strategy

Too many SMBs think of paid media as an expense. We think of it as a multiplier. When done right, it accelerates growth without overextending your team or your budget. But it only works when the creative is strong, the metrics are clear, and the strategy reflects how your audience actually makes decisions.

Email Marketing: Still the Highest ROI Channel

Email Marketing: Still the Highest ROI Channel

At Daggett Consulting Co., we don’t over-automate or underthink. We help SMBs turn email into the highest-performing part of their funnel—without burning out their audience in the process. Email still works. But only when it’s done with intention.