Funnel Alignment

Stop Burning Budget: Your Paid Media Budget Deserves a Better Strategy

Stop Burning Budget: Your Paid Media Budget Deserves a Better Strategy

Too many SMBs think of paid media as an expense. We think of it as a multiplier. When done right, it accelerates growth without overextending your team or your budget. But it only works when the creative is strong, the metrics are clear, and the strategy reflects how your audience actually makes decisions.

Email Marketing: Still the Highest ROI Channel

Email Marketing: Still the Highest ROI Channel

At Daggett Consulting Co., we don’t over-automate or underthink. We help SMBs turn email into the highest-performing part of their funnel—without burning out their audience in the process. Email still works. But only when it’s done with intention.

How Much Should You Really Spend on Digital Ads?

How Much Should You Really Spend on Digital Ads?

A lot of small business ad campaigns fail because they’re underfunded from the start. Not because the targeting was off or the creative was bad—but because the math just didn’t add up. We’d rather help you set a smart budget, track real results, and adjust as we go—than waste time (and money) on clicks that don’t count.