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Rachel Daggett

Your Website Isn’t a One-Time Project

Your Website Isn’t a One-Time Project

We rebuilt our website. Here’s why redesigns are normal, healthy, and good for visibility, user experience, and SEO.

How to Know It’s Time for a Website Redesign

How to Know It’s Time for a Website Redesign

A modern website should support your brand, not stall it. Here’s what to look for when deciding on a website redesign.

AI Can’t Write Your Brand Story (But It Can Help You Tell It Better)

AI Can’t Write Your Brand Story (But It Can Help You Tell It Better)

Content is faster, more fragmented, and more competitive than ever. But the brands that win won’t be the ones that churn out AI-generated noise or chase every viral trend. They’ll be the ones who show up clearly, consistently, and honestly—with stories that reflect real experiences and value. At Daggett Consulting Co., we use AI to enhance, not replace. We believe in visiting our clients, knowing

Rethinking SEO: It’s Not Just About Traffic

Rethinking SEO: It’s Not Just About Traffic

Why understanding search intent matters more than volume When most people think about SEO, they think about getting traffic. More visitors, more clicks, more leads. But traffic alone doesn’t build a business. Especially if it’s the wrong kind of traffic.

Beyond Static: How SMBs Can Use Interactive Content to Drive Results

Beyond Static: How SMBs Can Use Interactive Content to Drive Results

Interactive content isn’t about making your site feel more advanced. It’s about making your content feel more alive. When done right, it gives users more control, gives marketers more insight, and gives your brand more room to stand out.

AI Search Is Rising. Here’s How to Adjust

AI Search Is Rising. Here’s How to Adjust

We help businesses write content that works across search, not just for clicks, but for credibility and conversions.

Attribution Is Flawed. Revenue Isn’t.

Attribution Is Flawed. Revenue Isn’t.

Attribution isn’t dead. It’s just overhyped. And if you're focused on revenue, not vanity metrics, you're already thinking in the right direction.

Prompting Matters: Understanding Image Generation After the Latest Update

Prompting Matters: Understanding Image Generation After the Latest Update

The evolution of generative AI continues to accelerate, and with each new update, the way users interact with these models becomes increasingly nuanced. The latest changes to image generation systems highlight a key development: prompting is no longer just a tool—it is a strategic interface.

Stop Burning Budget: Your Paid Media Budget Deserves a Better Strategy

Stop Burning Budget: Your Paid Media Budget Deserves a Better Strategy

Too many SMBs think of paid media as an expense. We think of it as a multiplier. When done right, it accelerates growth without overextending your team or your budget. But it only works when the creative is strong, the metrics are clear, and the strategy reflects how your audience actually makes decisions.

You Don’t Need to Be Everywhere: Social Media Advice in 2025

You Don’t Need to Be Everywhere: Social Media Advice in 2025

Social media isn’t a checklist—it’s a channel for connection. For SMBs, success doesn’t come from volume. It comes from showing up with intention, being consistent on the right platforms, and giving people something worth engaging with.

DAGGETT CONSULTING CO. LLC
Experts in B2B digital growth: web | email | content | paid media

info@daggettconsultingco.com

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