Marketing Insights & Growth Strategy | Daggett Consulting Co. Blog

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CRM Support in Decline: How Big Platforms Are Letting Teams Down

CRM Support in Decline: How Big Platforms Are Letting Teams Down

If you’ve ever wrapped up a support call with Salesforce Marketing Cloud Account Engagement formerly (Pardot) or HubSpot feeling like you’ve just fought a losing battle—and ended up with a migraine for your efforts—you’re not alone.

How Much Should You Really Spend on Digital Ads?

How Much Should You Really Spend on Digital Ads?

A lot of small business ad campaigns fail because they’re underfunded from the start. Not because the targeting was off or the creative was bad—but because the math just didn’t add up. We’d rather help you set a smart budget, track real results, and adjust as we go—than waste time (and money) on clicks that don’t count.

Clean, Fast, Mobile-First: What Your Website Needs

Clean, Fast, Mobile-First: What Your Website Needs

Web design in 2025 isn’t about flashy features or creative risks for their own sake. It’s about focus. Whitespace that creates clarity. Layouts that load fast on mobile. Designs that feel effortless to use, no matter the screen. If your site isn’t meeting people where they are—or guiding them where you want them to go—it’s not working hard enough for your business. We can help.

Email Marketing: Still the Highest ROI Channel

Email Marketing: Still the Highest ROI Channel

At Daggett Consulting Co., we don’t over-automate or underthink. We help SMBs turn email into the highest-performing part of their funnel—without burning out their audience in the process. Email still works. But only when it’s done with intention.

Social media isn’t a checklist—it’s a channel for connection. For SMBs, success doesn’t come from volume. It comes from showing up with intention, being consistent on the right platforms, and giving people something worth engaging with.

Stop Burning Budget: Your Paid Media Budget Deserves a Better Strategy

Stop Burning Budget: Your Paid Media Budget Deserves a Better Strategy

Too many SMBs think of paid media as an expense. We think of it as a multiplier. When done right, it accelerates growth without overextending your team or your budget. But it only works when the creative is strong, the metrics are clear, and the strategy reflects how your audience actually makes decisions.

Prompting Matters: Understanding Image Generation After the Latest Update

Prompting Matters: Understanding Image Generation After the Latest Update

The evolution of generative AI continues to accelerate, and with each new update, the way users interact with these models becomes increasingly nuanced. The latest changes to image generation systems highlight a key development: prompting is no longer just a tool—it is a strategic interface.

Attribution Is Flawed. Revenue Isn’t.

Attribution Is Flawed. Revenue Isn’t.

Attribution isn’t dead. It’s just overhyped. And if you're focused on revenue, not vanity metrics, you're already thinking in the right direction.

AI Search Is Rising. Here’s How to Adjust

AI Search Is Rising. Here’s How to Adjust

We help businesses write content that works across search, not just for clicks, but for credibility and conversions.

Beyond Static: How SMBs Can Use Interactive Content to Drive Results

Beyond Static: How SMBs Can Use Interactive Content to Drive Results

Interactive content isn’t about making your site feel more advanced. It’s about making your content feel more alive. When done right, it gives users more control, gives marketers more insight, and gives your brand more room to stand out.