ROI Strategy

Attribution Is Flawed. Revenue Isn’t.

Attribution Is Flawed. Revenue Isn’t.

Attribution isn’t dead. It’s just overhyped. And if you're focused on revenue, not vanity metrics, you're already thinking in the right direction.

Email Marketing: Still the Highest ROI Channel

Email Marketing: Still the Highest ROI Channel

At Daggett Consulting Co., we don’t over-automate or underthink. We help SMBs turn email into the highest-performing part of their funnel—without burning out their audience in the process. Email still works. But only when it’s done with intention.